Public Relations and Personnel Management
Course Outcome
- ow reputation can be measured and appraised.
- How reputation conveys real benefits, and what those benefits are.
- How reputation can be managed.
- How knowledge of reputation management can help your career.
- Identify the core components of reputation: accountability, transparency and innovation
- Gain reputational theory and practice
- Identify potential risks and their impacts
- Create a strategy to improve your organisation’s reputation
- Analyze the perception in the mind of a consumer organization, which results from the accumulation of contacts maintained by the same;
- Analyze the importance to the company’s reputation in a context of lack or limitation of information;
- Analyze the ability to create added value for the company’s proper management of reputation;
- Analyze the importance of using reputation management as a strategic tool, because of its strong connection to the competitiveness of the organization.